AlterEgo Marketing

During my last year of college, I was a graphic designer at AlterEgo Marketing, a full-service marketing agency in Herrin, IL. I got to work on a wide variety of projects from business cards to television commercials, but here are a few of the projects I had a biggest hand in while working with Nic.

Rebranding for Kathalynas Spine Sport & Rehab

Kathalynas Rebrand

Kathalynas Spine, Sport, and Rehab came to AlterEgo Marketing for a total refresh of their brand. I got to work with our senior designer on a new logo, and then I went solo to develop a total brand guide, letterhead, business cards, and more.

Hi-Standard Website

Through this project I gained a lot of knowledge about the backend of WordPress sites with the help of our web developer, including the use of WP Bakery and how to set up WordPress sites on a server.

Television Commercials

I had the awesome opportunity to create motion graphics for two commercials during my time at AlterEgo – one for Tru-Bilt Construction, and one for Ubreakifix. I do not have the rights to post the full commercials, and unfortunately they are not published elsewhere at this time; however both clips I animated are in my demo reel.

Miss Illinois Ariel Beverly

While I was a graphic designer at AlterEgo Marketing, I had the opportunity to work on the Miss Illinois 2019 press tour. The two largest projects I completed were a website for the #IncludeTheArts campaign and a recap booklet including data and informational spreads.

As I was working on this project, I realized that her platform of arts in education would work well with the goals and ideals of one of my other clients – the Association of Illinois Rural and Small Schools – and introduced the team to Dave, the Executive Director.

Through this partnership, the Miss Illinois team was able to spread the #IncludeTheArts message to the over 500 schools that AIRSS represents through the Postcard Project. Ariel also visited schools that would not usually be included in a press tour, which really made those kids smile!

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